Kiehl’s Since 1851, a renowned skincare brand with a rich history spanning over 170 years, has recently embarked on a groundbreaking partnership with Docebo to revolutionize its approach to employee education. This collaboration has led to the creation of Kiehl’s Academy, a global learning platform designed to enhance the knowledge and skills of employees across the world.
Founded in 1851 in New York’s East Village, Kiehl’s has always been synonymous with personalized skincare expertise. With a team of over 4500 Skin Pros worldwide, the brand has established itself as a leader in the industry, providing customers with tailored skincare consultations and product recommendations. The mission of Kiehl’s has been deeply rooted in the vision of its founding family member, Aaron Morse, who believed in creating “better citizens, better firms, and better communities.”
Mia Kernaghan, Global Digital Education Specialist at Kiehl’s, reflects on the brand’s commitment to education and innovation. She emphasizes the importance of investing in expert-level education and training to ensure that Kiehl’s employees are equipped with the knowledge of formulas, ingredients, skin physiology, and sustainability. This dedication to ongoing education has been a cornerstone of Kiehl’s success over the years.
One of the key challenges that Kiehl’s faced was the need to create a connected and engaging global learning experience for its employees. With the expansion of the brand to international markets, there was a growing demand for a comprehensive education platform that could cater to the diverse needs of employees worldwide. This led to the development of Kiehl’s Academy, a digital learning hub that would enable employees to enhance their knowledge and skills from anywhere in the world.
The partnership with Docebo was instrumental in bringing the vision of Kiehl’s Academy to life. As a leading provider of learning management systems, Docebo worked closely with Kiehl’s to customize the platform and create a rich and engaging learning experience for users. The platform was designed to balance engaging formats with rich content, ensuring that learners could access personalized educational resources tailored to their specific needs.
Personalization has always been a core value of Kiehl’s, and this was reflected in the design of Kiehl’s Academy. The platform leveraged Docebo’s AI-based course recommendation tool to provide users with tailored learning experiences, similar to the personalized skincare recommendations offered by Kiehl’s Skin Pros. This approach not only enhanced the user experience but also reinforced Kiehl’s commitment to delivering quality education to its employees.
In addition to personalized learning resources, Kiehl’s Academy also featured a range of interactive elements to enhance user engagement. The platform included social functionality, such as the Kiehl’s Global Community, where employees could share their expertise, receive peer recognition, and interact with home office employees. This sense of community and collaboration was essential in fostering a supportive learning environment for users.
Furthermore, Kiehl’s integrated gamification elements into Kiehl’s Academy to make the learning experience more rewarding and engaging for users. Employees could earn badges, points, and coins for completing training modules, which could be exchanged for items in a sustainable Rewards Store. This not only incentivized learning but also reinforced Kiehl’s commitment to sustainability and eco-conscious practices.
The results of Kiehl’s partnership with Docebo have been overwhelmingly positive. The brand has seen a significant increase in user engagement and retention, with over 4500 users actively participating in the platform. The adoption rate for training completion and Educator adoption has reached 100%, demonstrating the success of the platform in engaging learners and driving performance improvement.
Kiehl’s Academy has also played a crucial role in making digital education accessible to employees in over 45 countries, with additional countries onboarded during the challenges of the 2021 pandemic. The platform has enabled Kiehl’s Educators to streamline their onboarding process and optimize the learning experience for users in their respective markets. By leveraging a blended-learning approach, Kiehl’s has been able to combine traditional in-person training with digital education to enhance the overall learning experience for employees.
In conclusion, the evolution of Kiehl’s education through the creation of Kiehl’s Academy represents a significant milestone in the brand’s history. By partnering with Docebo, Kiehl’s has been able to modernize and amplify over 170 years of education on a global scale. The success of Kiehl’s Academy is a testament to the brand’s commitment to innovation, education, and excellence in skincare.